Blog - Page 5 of 34 - Western Asset Protection

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Understanding CMS Final Rule 2026

Understanding CMS Final Rule 2026: What’s Changing for Agents and Clients

On April 4, 2025, CMS released the Final Rule for Medicare Advantage and PDP plans applicable to coverage beginning January 1, 2026. The provisions in the final rule are relatively brief with CMS finalizing only a select number of policies. Much was left unaddressed and additional proposals are expected to be finalized in the future. […]

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T65 Best Practices

T65 and Dual State Best Practices

With nearly 4.2 million baby boomers turning 65 in 2025, Medicare agents need an effective strategy for targeting and converting these T65 prospects. Capturing this lucrative market will have a measurable impact on your long-term business growth and income. This group is actively looking for guidance regarding their healthcare decisions. They want someone who can […]

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Medicare customer retention

Medicare Customer Retention: How Knowledge Drives Retention and Loyalty

A large number of Medicare beneficiaries find Medicare confusing. They are overwhelmed by their choices and find it difficult to pick the best plan for themselves. Once enrolled in a plan, they often don’t understand their out-of-pocket costs or benefits. Some beneficiaries stay with the same plan year after year, even though it may not […]

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managing time as a Medicare agent

Building a Balanced Business: Managing Time, Leads, and Renewals as a Medicare Agent

Running a successful Medicare business requires many skills, but one of the most important is knowing how to split your time between the many essential components of your business. Understanding where to focus your time and resources leads to long-term growth and profitability. While all successful agents have their own systems, this article provides a […]

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